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This web site has the following in the web page, "Welcome to the store where Ted Hake sells his favorite things." We noticed that the web page also stated " Buttons and wonderful objects found over a lifetime of flea markets, shows, auctions and private transactions where I accumulated what I found most interesting." It also said " Interests I hope we share. See List of All Categories. My button categories include most every subject of the thousands portrayed on buttons or will as I continue filling the store. If you have a special interest, please let me know via tedtedhake." The header had pop culture as the highest ranking optimized keyword. It is followed by presidential, black americana, and cause which isn't as ranked as highly as pop culture. The next words tedhake.com uses is issue. sex was included and might not be understood by search engines.